Accounting Information Systems Perspective From Accounting

Question: Talk about the Accounting Information Systems for Perspective From Accounting. Answer: Presentation This investigation manages Accounting Information Systems. In this specific task, center is for the most part attracted understanding the idea of Business Intelligence and its significance simultaneously. In the principal question, which means of business insight has been clarified helps in information examination for introducing significant data (Yu et al. 2013). It further clarifies the PC based frameworks as utilized by organizations for clear dynamic procedure. Business Intelligence applications run from properties, for example, measurable assessment, estimating just as detailing and execution in continuing in the worldwide commercial center. The primary goal behind the examination report is dissecting the significance of utilizing instruments for improving upper hand of an association (Sauter 2014). This paper outlines for giving experiences inside the Business Intelligence in relative serious world. It is required to accumulate the reality in regards to the procedure of data fr ameworks venture dependent on authoritative just as specialized perspectives. It is led for future relations on the significant measure of business venture thinking about the reengineering endeavors. It includes significant reasons uncovering deplorable Queensland Health Information Systems. 1.Business Intelligence Which means of Business Intelligence Business Intelligence is one of the innovation driven procedure includes in information examination just as introduction of significant data. It helps in corporate administrators, business supervisors just as opposite end clients for increasing progressively educated business choices (Rouhani, Ghazanfari and Jafari 2012). Business Intelligence targets enveloping enormous assortment of instruments, applications just as procedures for empowering association for information assortment in against information. It empowers production of information reports, dashboards just as information perceptions for making the logical outcomes for last corporate choices creators and operational laborers. A portion of the possible advantages of Business Intelligence programs include quickening just as improving in a ultimate choice creation process. It uncovers expanding of the operational proficiency, driving new incomes just as increasing over upper hand over different business contention firms (Rizzi 2012). Business Intelligence frameworks helps significant organizations in recognizing the market inclines just as detecting the business issues in the forthcoming money related years Business Intelligence Data includes chronicled data and information assortment from produced source frameworks. It basically empowers Business Intelligence investigation for supporting both vital just as strategic dynamic procedure (Ramakrishnan, Jones and Sidorova 2012). The information experts just as other IT experts who target examining delivered reports particularly for business clients utilized these apparatuses. In a contemporary association, clarification of Business Intelligence giving upper hand Business Intelligence is one of the broadly acknowledged apparatuses utilized by the organizations who are searching for increasing upper hand in the worldwide commercial center. It is subsequently seen that web go about as an essential wellspring of market information (Power, Sharda and Burstein 2015). Business Intelligence just as web helps in breaking down clients and market practices in creative manners for conveying genuine bits of knowledge on suitable premise. This aides in taking into consideration quicker an ideal opportunity for market and making changes for valuing, includes just as showcasing for remaining in front of rivalry for future investigation reason. There is assortment of ways Business Intelligence utilized for increasing serious insight: Business Performance Management Business Performance Management is the procedure for defining objectives just as estimating corporate execution in accomplishing future objectives and goals (Popoviã„⠍ et al. 2012). For example, Retail Company estimates deals just as benefits from numerous measurements like store, product offering and district. This empowers firm for recognizable proof of items arriving at the finish of item lifecycle in type of extra advertising help. It improves advancements for defeating neighborhood rivalry in the up and coming money related year. Most definitely, this implies in estimating the normal arrangement size just as investigating deals pipeline for understanding the chances. It targets building up the future determining dependent on current pipeline size in single open door phases of activities. Estimating Marketing Effectiveness It is essential to quantify the showcasing viability and filling in as principle drivers for movement of promoting effort. It includes spending over the Internet for having the capacity for estimating results (Olszak and Ziemba 2012). It very well may be cultivated with the assistance of direct methods like navigate just as impressions. It further includes roundabout methods, for example, investigation of client opinion particularly on informal organizations, writes just as survey locales simultaneously. Business Intelligence investigation goes about as a fundamental key part for overseeing over the enormous informational indexes focusing on advertising spending plans just as understanding the market sections. Client Attrition Analysis The above examination is generally expensive for the administration organizations whereby cost securing of new clients are probably higher. It requires comprehension of investigation for Customer Attrition for concentrating on improved territories like poor assistance, charging issues just as value rivalry. Client profiling helps in anticipating qualities of clients if there should be an occurrence of mining of existing client informational index (Minelli, Chambers and Dhiraj 2012). Business Intelligence in Web Retailing The vast majority of the web retailers empower worked in preferred position of enormous, client conduct information for taking care of Business Intelligence investigation. It targets understanding the clients for following the selling procedure, item perusing just as options assessment simultaneously (Loshin 2012). It includes item affinities, activating clients just as deserting from the shopping baskets. 360 degree Customer View Information from clients is one of the significant resources for any business association. It tends to be augmented from utility by mix of data particularly from client contact focuses for business association. This includes Customer Relationship Management, deals, charging just as showcasing (Iã… Ã… ¸Ã£â€žÃ¢ ±k, Jones and Sidorova 2013). It accomplishes incorporation from political limits. Business Intelligence is the basic segment for giving the investigation permitting profiling portions just as distinguishing proof of important clients. Utilizing Loyalty card model from the retail business, clarification for utilization of information mining and examination affecting dynamic in an association Retail industry targets gathering huge measure of information on deals just as client shopping history. Amount of information gathered leads towards extending quickly for accessibility of activities in E-trade locales. Retail industry goes about as rich source particularly for information mining exercises (Isik, Jones and Sidorova 2012). Information Mining has incredible effect in the retail business as it helps in gathering enormous measure of information on deals, client buying history just as utilization and merchandise transportation. It is considered as normal for assortment of information for accessibility and notoriety of web administrations. Information mining in retail industry empowers in distinguishing proof of client purchasing behaviors just as patterns. This leads towards improved nature of client assistance just as great client maintenance and fulfillment simultaneously (Howson and Hammond 2014). Retail utilizations of Data Mining Structuring just as development of information stockrooms dependent on advantages of information mining Investigation on looking at over the adequacy of deals crusades Client Retention Process Multidimensional investigation, for example, deals, time, district just as client and items Proposals on items just as cross-referencing of things Further, finding the shopping designs just as patterns for improving for the nature of client care In retail industry, enormous measure of deals just as client shopping history is required for future examination reason. This includes application over retail information mining process in the most proper manner. It requires distinguishing proof of client purchasing practices. Expansion to that, it requires accomplishing better client maintenance just as fulfillment on upgrading great utilization proportions (George, Kumar and Kumar 2015). It includes planning increasingly compelling products transportation just as pertinent dispersion arrangements sooner rather than later. Client Relationship Management Client Segmentation Client Segmentation goes about as a fundamental fixing in retail association advertising formula. It helps in offering experiences on assortment of fragments reacting to shifts in design just as patterns and socioeconomics (Foster et al. 2015). Battle or Promotion Effectiveness Analysis After dispatch of battle, it very well may be concentrated from media investigation regarding cost just as advantages. It generally helps in understanding the advertising efforts for successful examination. Client Lifetime Value Not all the clients are similarly gainful essentially. CLV for the most part endeavors in figuring the anticipated estimation of Risk Adjusted Revenue (Elbashir et al. 2013). Client Loyalty Analysis This is the most practical investigation that targets holding the current client in correlation with securing of new client (Duan and Da Xu 2012). It helps in creating client maintenance programs for dissecting the purposes behind client steady loss rate simultaneously. In actuality, Business Intelligence empowers comprehension of the client steady loss in connection with factors associat

Nobility and Beowulf Essay

Stories have been composed and told orally for a long time. A normal epic as a rule contains difficulties, excursions, experiences and in particular, a saint. An epic legend has a few attributes that make him remarkable. As a matter of first importance, the individual as a rule originates from a respectable family, which implies, an honorable birth. Additionally, they will in general have superhuman quality and achieve past human deeds. An unquestionable requirement in every Epic story is that this legend must go on a mission looking for something. This mission, otherwise called an excursion, holds a few difficulties and sudden turns that the saint must survive. Beowulf, an epic legend, is a phenomenal model and fits the principles superbly of an epic saint. He is respectable, courageous, and has superhuman quality, in his body as well as in his heart. This quality is one that makes him thing of himself as undying and powerful. What Beowulf needs in spite of this is a feeling of self-information, something found out about oneself through encounters, however he picks up this trademark through his epic mission in which he will understand that indeed, he isn't interminable. Beowulf doesn't just increase self-information; in certainty there are a progression of occasions which lead up to his internal acknowledgment. Grendel is an amazing beast who threatens the Danes. He is dreaded of massively by the entirety of the individuals and no one who has the fearlessness to withstand him endures the endeavor. â€Å"He was brought forth in that ooze, brought about by a couple of these beasts conceived of Cain, rebuffed perpetually for the wrongdoing of Abel’s demise. † (Line 19-23)Grendel is such an awful figure, that he is known to be the rebirth of the fallen angel. While threatening the entirety of the individuals at Herot, Hrothgar calls for Prince Beowulf’s help, realizing that he is amazing and daring. Beowulf dozes at Herot and during the night defies Grendel in a wicked and exceptional fight. Beowulf figures out how to murder Grendel and is accordingly perceived and venerated by the entirety of the Danes. This is one of the main supporters of Beowulf’s conviction of everlasting status in himself and an unmistakable guide to him that passing in truth is conceivable. In the wake of having killed Grendel, Beowulf is experienced in another circumstance in which he should, by and by battle for Hrothgar. Hrothgar educates Beowulf that Grendel’s Mom hast taken and slaughtered his best and just companion. He thus approaches Beowulf for help by and by and Beowulf happily acknowledges the assignment. â€Å"Grendel’s Mom is covered up in a horrendous home, in a spot you have not seen. Look for it on the off chance that you dare! Spare us again, and again curved gold, piled up antiquated fortune, will remunerate you. † (Line 444-449) He starts his excursion to Grendel’s Mom’s refuge, a profound dull lake in the mountains to which no one ever needs to go. At the point when he arrives, Beowulf is assaulted by a few animals other than Grendel’s Mom herself, yet figures out how to slaughter them all lastly experience himself in a fight with valiant Grendel’s Mom. After the long fight, Beowulf figures out how to execute this animal and again feels excessively triumphant and godlike, however is one more case of mortality demonstrated clear to Beowulf, since everything, even the most dim and dreaded animals can bite the dust. After fifty years, Beowulf winds up being lord of the Geats and being extraordinarily adored by everybody in his domain. At some point, Beowulf is educated that a mythical serpent is threatening his kin and is executing them, a fire breathing monster. â€Å"I’ve never referred to fear, as a young I took on in unlimited conflicts. I am old now, But I will battle once more, look for distinction still, if the winged serpent covering up in his pinnacle sets out to confront me. † (Line 607-610). In spite of his mature age, Beowulf, still fearless, needs to battle and kill the mythical serpent which threatens his kin. When he arrives and the fight starts, he understands that it isn't equivalent to previously, that he is in certainty more fragile and now defenseless. He battles extraordinarily, his blade breaks, and the mythical beast softens his shield and defensive layer with his blazing breath, yet now his military causes him and together they kill the winged serpent. Tragically, Beowulf is enormously injured and just because, acknowledges he is going to bite the dust and that he is truth be told, mortal. At the point when he passes on, Beowulf requests a sculpture of him to be manufactured, he is along these lines looking for everlasting interminability. His self-acknowledgment for the most part goes over to him when he is biting the dust in the arms of his kin after his cruel battle with the mythical serpent. He was a solid hearted and solid disapproved of warrior, since it was not until the last second that he finds out about his own vulnerabilities, he lives thinking he is powerful, until destiny pulls a prank on his conviction.

80 Things You Probably Didnt Know About Psychology

80 Things You Probably Didnt Know About Psychology More in Psychology Basics Psychotherapy Student Resources History and Biographies Theories Phobias Emotions Sleep and Dreaming Psychology offers a multitude of insights into not only our own minds and behaviors, but also the thoughts and actions of those around us. Have you ever wondered why you and your siblings have such different personalities despite sharing the same genetic and environmental background? Curious about why people sometimes behave differently in groups than they would when they are alone? Psychology research can offer answers to many of these questions. The following are just a few fun facts about different topics within psychology. Check through these lists to learn some new things about personality, social behavior, child development, and much more. 10 Things You Should Know About Psychology Psychology can seem a bit daunting to those who are completely new to the subject. Your first introductory course will cover an enormous range of topics including psychology history, human development, social behavior, cognition, personality, and more. Before you delve deeper into the topic, it is a good idea to gain a solid grasp of some of the basics. Learn more about some of the fundamentals in this overview of 10 things you should know about psychology. 10 Things You Didnt Know About Personality Personality is one of the most popular topics within psychology. The field of personality psychology is rich with fascinating facts about the traits and characteristics that make us who we are. Did you know that people can make fairly accurate assessments of your personality based solely on your Facebook profile? Or that certain personality traits are linked to particular illnesses? Learn more about what researchers have learned in these ten fascinating facts about personality. 10 Things You Should Know About Child Development Childhood is a time of amazing growth and change. From the earliest days of an infants life to the often turbulent years of adolescence, there is a remarkable amount of physical, cognitive, emotional, and social growth taking place. If you are a psychology major, then you will be required to take at least one class focused purely on developmental psychology during your undergraduate years, but even non-psychology majors can benefit from learning more about the developmental process. Get started by checking out these 10 quick facts about child development. 10 Things You Should Know About Social Psychology Have you ever noticed how people tend to behave differently in a big crowd than they do when they are alone or with a smaller group? Have you ever wondered about why people conform or how attitudes are formed? Social psychology is the area that focuses on such questions and this fascinating subject is one of the most popular topics within psychology. If youve ever found yourself fascinated with social behavior, then be sure to check out these ten quick facts focused on things you should know about social psychology. 10 Fascinating Facts About Human Memory Did you know that information only stays in short-term memory for about 20 to 30 seconds? From the fond memories you have of your childhood to the memory of what you had for lunch yesterday, it is our memory that makes us who we are. Our memories give us a sense of self and form the fabric of our daily life experiences. Have you ever wondered why you always seem to forget certain things like the names of new acquaintances? Or are you interested in learning more about how you can improve your memory? Memory is an astonishingly complex process that involves many areas of the brain. Memories can be vivid and long-lasting, but they are also susceptible to inaccuracies and forgetting. Researchers are discovering more and more about how memory works, including how long-term memories are created and how to combat memory loss associated with the aging process. Continue reading to learn more about ten fascinating facts about human memory. 10 Things You Might Not Know About Freud Psychoanalyst Sigmund Freud is one of the most famous figures in the history of psychology, but many students know little about his life beyond the fact that he was the founder of psychoanalysis. Despite the fact that his theories are often maligned by contemporary psychologists, he remains one of historys most fascinating characters. Did you know that Sigmund Freud gave up his job in a science lab and became a doctor in order to marry the woman he loved? Or that he probably never actually said the famous phrase Sometimes a cigar is just a cigar? Learn more about some of the interesting aspects of his life and career in these ten facts about Freud. 10 Things You Might Not Know About Dreams Did you know that experts estimate that about 90 percent of all dreams are forgotten? Or that negative emotions are more common in dreams than positive ones? Dreams can be fascinating and strange, but experts have learned a few things about the content of our dreams. Check out some of these ten fascinating facts about dreams to learn more. 10 Amazing Facts About Your Brain There are still plenty of mysteries about how the brain works, but researchers have uncovered a number of things about the human brain. For example, did you know that while the brain makes up just two percent of our overall weight, it takes up about 20 percent of our energy? Check out some more interesting facts about the brain.

Financial Crisis Evolution Of Bank Capital - 3146 Words

TABLE OF CONTENT: Introduction 2 Defining Bank Capital 2 Measure of Bank Capital How Capital Absorbs Risk 2-4 †¢ Covers Credit Risk †¢ Prevents Liquidity Problems †¢ Manages Operational Risk †¢ Restricts banks from taking excessive risk Manipulation of Capital Standards 4-7 †¢ Quality of Capital Resources †¢ Internal Rating Based (IRB) approach under Basel-II †¢ Securitization †¢ Credit Derivatives†¦show more content†¦Capital in banks play an essential role of helping banks remain solvent by absorbing losses caused due to stress conditions. In this paper, we shall analyse how capital helps banks manage their risk, what led to banks failing during the financial crisis and what measures have been adopted to avoid (or better manage) such situations in future. DEFINING BANK CAPITAL Banks’ capital is defined to be the difference between the assets and liabilities of a bank. It is the net worth of the bank or its value to investors. It is stated along the liabilities side of the balance sheet. Main characteristics of bank capital †¢ No contractual repayment requirements: Unlike other liabilities, bank capital is perpetual. As long as bank continues to be in business, it is not obliged to repay the shareholders. †¢ Low priority in case of bankruptcy: In case of insolvency or bankruptcy, capital investors only receive what remains after paying all the creditors. Capital generally ranks low in case of claims as compared to most of the other claimants. Constituents of bank capital †¢ Tier 1 Capital also known as core capital includes permanent shareholders’ equity and disclosed reserves. †¢ Tier 2 Capital (supplementary capital) includes undisclosed reserves, revaluation reserves, general provisions, hybrid capital instruments and subordinate term debt subject to certain conditions.

International Marketing Plan for Londons Ships - Free Essay Example

Sample details Pages: 10 Words: 2910 Downloads: 9 Date added: 2017/06/26 Category Marketing Essay Level High school Did you like this example? International Marketing Plan for Londons Ships 1. Executive summary This report presents an inclusive international marketing plan which has been formulated for Londons Ships, operating in the tourism industry of the UK. The marketing plan primarily aims to generate awareness within its target market regarding the products and services offered by the enterprise. Don’t waste time! Our writers will create an original "International Marketing Plan for Londons Ships" essay for you Create order This plan also aims to promote the historic partner museum ships with in the global tourists market. These partner museum ships are members of Londons Ships. This marketing plan is the primary plan formulated for a period of one year. The target market that has been defined by the marketing plan is formed of those people who keep keen interest in the UKs history and heritage and falls within the age bracket of 35 to 65. This target market lives in USA. The marketing plan has been designed upon carrying out an examination of the UK tourism industry. The industry has been influenced by the distressed economic condition and requires expansion with the help of the UK government. It has been further recognised that micro and macro industrial environment has the capability to impact the enterprise and its subsequent performance. The marketing plan identifies the objectives based upon which the marketing strategy and the communication channels have been proposed. This plan also ascer tains the implementation plan with identified responsibilities and time period. Furthermore it has also been postulated that the plan should be persistently monitored and assessed against the performance indicators. The key factor based upon which the plan has been proposed is the consistent monitoring and reviewing of the performance and expected outcomes of the marketing plan so that performance issues can be addressed. 2. Objectives of the enterprise 2.1. To develop and expand the business of the enterprise by means of expanding the market and develop the brand of Londons Ships. 2.2. To propagate the museum ships as esteemed members of Londons Ships as well as the heritage of the UK. 2.3. To amplify the revenues generated by the business by means of accomplishing business sustainability and subsequent expansion. 3. Assessment of the environment of the market (source: Londons Ships corporate website; Business Source Premier, 2009, case study: Londons Ships of Historic Interest Partnership) 3.1. Micro environment: Carrying out the SWOT analysis of the enterprise, it has been assessed that the strengths are representation of the company as the heritage of the UK whereas the member vessels of the enterprise are some of the famous and well known museum ships. The weaknesses of the enterprise are its dependency on the tourism industry of the UK which had directly affected the performance of the enterprise. Londons Ships lacks in adapting to the technological innovation such as e- commerce website that can facilitate the business in increasing its sales and revenues through providing information, knowledge regarding the offered products and services by the enterprise. Additionally an e- commerce business infrastructure can also provide the international tourists to do online booking, which also is the missed opportunity by the company. Thirdly the major weakness has been observed as the uncompetitive website of the company which lags far behind in providing informati on and interaction of the business with its customers and stakeholders. The opportunities that lie ahead of the business are to take advantage of the investments by means of expanding and enhancing the e- marketing and online presence. Secondly with improvements that are expected in the UK economy are also expected to influence the industrial development, hence laying positive impacts on the business growth. The threats to the enterprise are seen in the form of competitive tourism industry of the UK which has the potential of attracting new market entrants who are eager to snatch the opportunities through forming associations with existing companies and increasing their market share. Secondly the other business affiliates such as hotels, car rental service providers etc can also threaten the company through making strategic alliances with the competitors. 3.2. Macro environment: the tourism industry of the UK had got affected by the existing economic turbulence. Therefore t he tourists operators have been under constant scrutiny that whether or not these operators effectively furnish the value for money. The number of tourists visiting the UK has been declined since last nine years (Mintel Oxygen, 2009). Therefore the tourism industry is facing challenges in terms of attracting the tourists due to slow development, lower business revenues and scarcity of competent and skilled people. 3.3. It has been assessed that in order to provide efficient services by the industry, hit mandates persistent investments to be made in the development of people and the products. The tourism industry of the UK demonstrates high potential to survive even in the distressed economic situation nevertheless, significant considerations must be made by the government to promote UK tourism as one of the key economic drivers. The subsequent result of expanding the industry will be job creation within the industry, increased revenues that will be shared by the market and most importantly giving a boost and financial injection to the distressed and recovering UK economy. 4. Identification of the target market The marketing plan primarily aspires to target a single market which is USA market. Upon the effective implementation of this marketing plan, other target markets will be defined and approached. As indicated, the target market falls within age the age bracket of 35 to 65 years. The target market has been assessed to keep a keen interest in exploring the world tourists sites due to their expenditure power. A brief analysis of the USA market has been given below along with the reasons for choosing this market as the target market for the marketing plan: 4.1. PESTEL analysis of USA (USA country profile, Euromonitor International, a, b, c 2010) The political arena of the USA raises concerns due to its involvement and approach towards international politics. Within the USA the expenditure of the government on social security and Medicare contributes towards two- fifth of the spending of the federal government which has been accused of increasing with an unjustifiable rate. Th erefore due to the economic turbulence this funding has been affected which translates into instability of the USA government. The economic condition of the country appears to be distressed. Although currently the GDP seems to be stagnant, however it is expected to grow up to 3.1 per cent by the end of year 2010. The GDP is also expected to grow up to 2.6 per cent by the end of year 2011. The social landscape indicates towards a high living standard inclusive of yearly and even frequent trend of holiday making. The tourism spending has increased by the end of 2009 whereas decline in the inflation rate also indicates towards a promising picture. There has been increasing interest noted by the global tourist industry in the UK tourism industry due to increased efforts made by the local industry in increasing inbound tourism in the UK (Mintel Oxygen, 2009). Out of the most famous tourism attractions in UK are its historical buildings, museums etc. There has been an increase in in bound tourism in the UK, hence attracting the tourists from the USA market has been done because the USA is bigger market with increasing expenditure on tourism. 5. Marketing Objectives The marketing objectives have been drawn on the business objectives of the enterprise as indicated in section 2. These objectives have been set as: 5.1. To obtain a larger market share of the global market and also obtaining a larger share up to five per cent of the USA market in first year of implementation of the marketing plan. 5.2. To develop the relationship with the customers and stakeholders of the enterprise. 5.3. To develop a brand of the enterprise by means of creating an awareness of the enterprise as well as museum vessels. 6. Proposing a marketing strategy (inspired by Bangs, 2002; Chinsall, 1995). The following marketing strategy has been proposed to be adapted by the enterprise so that the defined marketing objectives can be attained: 6.1. Product: The enterprise requires developing its product and branding portfolio by increasing the quality and operational characteristics of the products and services that are being offered to the customers. It is recommended that the developed products and services should be coordinated with the needs and demands of the USA tourists. In addition to the development of the product portfolio the enterprise also requires to provide effective customer services that are designed to gain ultimate customer satisfaction. These efforts should be made in line with the brand development initiatives under taken by the management. Within the same context, introducing products such as green tourism should also be introduced that supports preserving ecology and bio- diversity. The prime objective of the developed product and brand portfolio shoul d be addressing the target market coupled with services such as loyalty scheme, extra mileage scheme, easing out the accessibility for the disabled tourists. 6.2. Price: The adapted pricing strategy of the enterprise should be a combination of competitive and premium pricing strategy. This has been proposed so that the tourists can be capable enough of spending on the tourist products and attractions with varied choices. 6.3. Place: There is an immediate requirement of the development of the e- commerce based infrastructure of the enterprise. It has been therefore suggested that Londons Ships should form strategic alliances with other tower operators to come up with competitive tourists products laden with trade discounts, competitive products etc. The development of e- commerce channel should be in line with brand development as well as creating the brand awareness of the corporation and its products and services. 6.4. Promotion: The enterprise should adapt multiple p romotional channels such as e- marketing, public relations, social networking and so forth. Most importantly the company should concentrate on making a strong and consistent presence of the company as well as expansion of e- commerce website within this regards it has been suggested that the company should make its distinction on major search engines like Yahoo, msn etc. The reason behind doing so is to generate online traffic for the company as well as including provision of shared links in coordination with other e- commerce websites / companies offering similar services and products to the customers. The company can also improve its web presence by means of including familiar key words and by means of paying a specific amount to major search engines so that the web link of Londons Ships can be sponsored and appear with the results of the search engine. This can be made possible through outsourcing a search engine placement company whose job is to generate customer awareness , increase online traffic etc. for the enterprise. Most importantly Londons Ships should adapt to the process of email marketing. An e- mail marketing campaign that is designed for generating revenues as well as retaining customers likely to provide benefits such as higher number of customers visiting the website, increased brand awareness, brand development. Further on email marketing can also benefit the company through giving a cost effective solution that is equally influential in attracting global tourists towards the UK tourism industry. Some of the compatible channels of communication of e- marketing are newsletters, brochures etc. 6.5. In addition to the above recommendations the company should also adapt to the online public relations so that the customers and stakeholders are consistently kept well informed about the company and the brand along with development of the brand in context of supporting global ecology, low carbon economy and green tourism pertaining t o bio diversity. 6.6. Most importantly the company should also strengthen its relationships with its customers and business partners so that the objectives of retaining the customers and obtaining a higher percentage of global market share can be attained. 7. Implementation plan (inspired by Kotler, 2006) Strategy- Implementation plan -Identified responsibilities -Start date-End date. Develop products portfolio and brand of the company along with creating the product and brand awareness: implying marketing and advertising channels along with branding and online public relations actions in order to promote the product portfolio. Creation of the awareness of the company and its brand should be carried out through promotion the marketing massage which is influential enough to successfully attract the customers to the member vessels of the company. Marketing manager, executive and team members September 2010-August 2011. Develop competitive and premium pricing strategy Revisions of the pricing strategy so that the company offers varied prices that cater different social classes with in the identified target market. Competitive prices can be possibly accomplished through cutting down the cost of business. In order to premium price the products, the enterprise should undertake some strategic actions such as making strategic alliances with allied services (other tour operators) so that the customers can be provided with value for their money(family packages, annual passes, fast track access etc.). Marketing manager, operations manager and their team November 2010-March 2011. Develop relationship with the stake holders Develop communication channels so that the customers and stake holders are kept well informed about the developments and activities of the company. Marketing manager, Business manager and his team October 2010-August 2011. 8. The marketing budget The desired marketing budget for this marketing plan has been assessed to be  £ 20,000 for the first year. The desired resources that should be allocated for the implementation process of this plan are human capital, financial budget, and continued support of the management as well as marketing personnel. 9. Monitoring and evaluation The evaluation of the marketing plan should be carried out against the following performance indicators as suggested by Punniyamoorthy and Murali (2008). These indicators are higher number of customers, increased brand awareness, experiencing the anticipated outcomes of marketing activities, successfully implemented competitive and premium prices paid by the customers, improved quality of customer services, higher market share etc. 10. Critical Issues (source: drawn from the case study) Londons Ships is assessed to challenge by the following critical issues which must be addressed prior to the implementation of the marketing plan that has been proposed above: 10.1. A process of consistent monitoring and reviewing should be carried out so that the marketing manager is well aware of the performance evaluation of the plan and can take corrective measures accordingly. 10.2. In addition to the implementation of the marketing plan the company should also concentrate on the development of its e- commerce infrastructure and web site so that the proposed strategies can be effectively implemented. It is also important so that the customers / foreign tourists can draw information and knowledge regarding the company and partner museum ships through the website as well as securing online purchases long before entering into the UK. 10.3. Londons Ships should also adapt to strategic business practices such as development of e- supply chain, forming strategic allianc es with business partners with an ambition of offering tourist packages etc. 10.4. In addition to above issues the management should ensure that the company is well equipped with skilled and competent personnel which is capable enough of coping with the significant changes that the company has been suggested to go through. Therefore sufficient amount of training and development needs to be provided to the people along with learning and identifying the needs and demands of the people. 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Choy, L (1995) The quality of tourism employment, Tourism Management, Vol. 16 No. 2, pp. 129-37 Chinsall, P (1995) Strategic Business marketing, (3rd edn) Prentice Hall Chaston, I (2001) e-Marketing Strategy, McGraw-Hill Christopher, M et al. (1993) Relationship Marketing: Bringing Quality, Customer Service and Marketing Together, Butterworth-Heinnemann Clarke et al. (1998) Relationship Marketing, Financial Times Management. Doyle, P (2006) Marketing Management Strategy, (4th edn), FT Prentice Hall Dlabay et al (2005) Intro to Business: Finance, Marketing, Operations, Management, Thomson South-Western Euromonitor International (2010 a) USA: Country Profile 2010, Euromonitor International Euromonitor International (2010 b) Travel and tourism- United Kingdom, Euromonitor International Euromonitor International (2010 c) Travel and tourism- USA, Euromonitor International Edgell, L (1995) â€Å"A barrier-free future for tourism†, Tourism Management, Vol. 16 No. 2, pp. 107-10. Finn, A. and Erdem, T (1995) â€Å"The economic impact of a mega-multi-mall. Estimation issues in the case of West Edmonton Mall†, Tourism Management, Vol. 16 No. 5, pp. 367-73. Gilligan, C et al (2003) ‘Strategic marketing planning, Butterworth-Heinemann Gonzalez, A and Bello, L (2002) ‘The construct â€Å"lifestyle† in market segmentation: The behaviour of tourist consumers, European Journal of Marketing, Vol 36:No 1/2, pp. 51-85 Hollensen, S (2007) Global Marketing, Pearson Education Limited, England Lambin, J (2000) Market-Driven Management, MacMillan Hosuton, B et al. (2002) Business strategy: an introduction, (2nd edn), Butterworth-Heinemann, Oxford Kotler, P (2000) Marketing Management, Millennium Edition, Prentice Hall Kuhn, R (2002) Process-based strategic planning, (2nd edn), Springer Londons Ships corporate website (2010) ‘About us [online] Available from https://londonships.org.uk/Events2.aspx Mintel Oxygen (2009) ‘Inbound Tourism- UK-November 2009, Mintel Oxygen Payne, A et al. (1998) Relationship Marketing for Competitive Advantage: Winning and Keeping Customers, Butterworth-Heinnemann, Porter, M (1985) Competitive advantage: creating and sustaining superior performance, Free Press, New York Ryan, C (1995) â€Å"Tourism courses: a new concern for a new time†, Tourism Management, Vol. 16 No. 3, pp. 97-100. Find out more from UK Essays here: https://www.ukessays.com/services/example-essays/mar keting/international-marketing-plan-londons-ships.php#ixzz3EEh1jQiX

Nursing and Nurse Practitioner Free Essays

My Career goal Tiffanie Brown My all time career goal is to become a Nurse Practitioner. I will have a lot of hoops to Jump through in order to get there but I am determine to achieve my goal so I no I will Succeed in this process. Currently I am working as an LPN at a long term care facility which I enjoy very much I attended almost 2 years of school to be able to sit for my license board for my LPN It was not easy at all I had a lot of long nights studying and early clinical mornings I first started out in a computer class to make sure I had general computer knowledge. We will write a custom essay sample on Nursing and Nurse Practitioner or any similar topic only for you Order Now Then I currently moved to pharmacology and my basic nursing classes. Each class was A month long and focused solely on that specific class. After 6 months of nursing classes I currently moved on to my clinical piece of nursing School. Which were sometimes all day and night. We had to pass each portion of our Clinical rotation in order to be able to move on to the next clinical. It was not easy but I made it through my clinical rotation, it took a lot of focusing on my certain tasks but I took my time and proceeded to pass all subjects, after my clinical portion was complete I had to take an exit exam so I was able to sit for my boards, I studied days and nights and It paid off I passed my exit exam and was able to sit for my state boards. I took them And passed on my first try, I received my license and been practicing for the last two years. Currently I am at U. C Raymond Walters College taking my necessary pre-reqs so I can Get into the LPN-RN bridge program they offer. I will have to take a year almost Of my pre-req classes in order to qualify for the program, I have to take several Math classes, English comp 1,2,3 I have to take bio-organic chemistry, global Community, anatomy 1,2,3 I will have to take pharmacology, pediatrics, med surge And my year of clinical so I am ready to take my exit exam in order to sit for my RN Exam. Once I take my RN exam and pass that I will be able to get accepted into the Bachelors program, to complete that program I will gave a lot of papers to complete On history as well as the clinical aspects of nursing, I will have to do a few week Internship In order for me to qualify to be able to receive my bachelors. It will Take about a year for Me to receive my bachelors from my associates degree give or take a little more or little Less time. After that is complete I will move onto my process of being accepted to The masters program. Once I am officially accepted into my masters program I will have Almost a year of classes such as advanced pediatrics, advanced acute care, advanced Family practice, advanced women’s health and a basic nurse practitioner course, also Primary care on the adults and the aged. My instructor will have to make sure I pass Every course with a 3. 5 or better GPA in order for me to pass the program. I will Have several hands on clinicals with live patients as well as dummies. I will also have Several research papers I will have to do in order to complete my program . This process Will take quite a few years to complete, considering I am doing this process in a step By step manner. But I like to learn all aspects of this field and what the limits of practice Are for each title, I would also like to learn the acute care versus the trauma care, Surgical care, pediatrics care, and OB care before I move into the full blown Nurse practitioner care when I am not working fully one on one with a certain patient At all times, that is why I want to take this process slow and learn all aspects before I focus solely on one thing. And that is what it will take me to receive my all time goal Of a Nurse Practitioner. How to cite Nursing and Nurse Practitioner, Essay examples

Vietnam Was A Country That Was Far Removed From The American Essays

Vietnam was a country that was far removed from the American people until their history and ours became forever interlinked in what has come to be known as the Vietnam conflict. It is a classic story of good guys versus bad, communism versus freedom, and a constant struggle for stability. Americas attempt to aid the cause of freedom was a valid one, but one that ended up with South Vietnam being dependent upon us for its very life as a nation. "Vietnamization" was the name for the plan to allow South Vietnam to stand on its own, and ended in leaving a country totally on its own, unable to stand and fight. Vietnam was a French territory until the Viet Minh insurgency of the late 1940's and through 1954. Although regarding this uprising as part of a larger Communist conspiracy, Americans were not unsympathetic to Vietnamese aspirations for national independence. The ensueing defeat of the French brought an end to the first stage of what was to be a thirty year struggle. The Indochina ceasefire agreement (Geneva Accords) of July 21, 1954 led to the creation of seperate states in Laos and Cambodia, and the artificial division of Vietnam into two republics. In the North the Communist Viet Minh established the democratic of Vietnam, and in the south a random collection of non - Communist factions, led by Ngo Dinh Diem, formed the Republic of Vietnam. The general elections provided for by the agreement never took place, and the two states quickly drew apart. The United States immediatly threw its support behind the southern regime and extended military aid through a Military Assistance Advisory Group (MAAG) under the command of Lt. General John W. O'Daniel. American objectives in South Vietnam were reletively simple and remained so -- the establishment and preservation of a non - Communist government in South Vietnam. Initally, the most pressing problem was the weakness of the Saigon government and the danger of cival war between South Vietnam's armed religious and political factions. Diem, however, acting as a kind of benevolent dictator, managed to put a working government together, and O'Daniel's advisory group, about three or four hundred people, went to work creating a national army. Slowly, under the direction of O'Daniel and his successor in October 1955, Lt. General Samuel T. Williams, the new army took shape. The primary mission of this 150,000 man force was to repel a North Vietnamese invasion across the Demilitarised zone that seperated North and South Vietnam. Diem and his American advisors thus organised and trained the new army for a Korean - style conflict, rather than for the unconventional guerrilla warfare that had characterised the earlier French - Viet Minh struggle. President Minh also maintained a substantial paramilitary force almost as large as the regular army. This force's primary task was to maintain internal security, but also acted as a counter weight to the army, whose officers often had political ambitions that were sometimes incompatible with those of Diem. From the beginning, such tensions weakened the Saigon government and severly hampered its ability to deal with South Vietnam's social and ecenomic problems. At the beginning of 1968 the military strength of the Saigon government was, on paper, impressive. The regular armed forces consisted of about 250,000 men, organised into a conventional army, navy, air force, and marine corps, well equipped with tanks, artillary, ships and aircraft, Behind the regulars was a similar - size militia - like organization, the Territorial forces. Although consisting mainly of small rifle units, the territorials had begun to recieve modern radios, vehicles, and small arms during the early 1960's, and their capabilities had increased considerably. The organization of the armed forces mirrored most Western nations; a civialian Ministry of Defence directed a military general staff which headed a heirarchy of operational commands and various support and training facilities. The Territorial Forces, a formal part of the armed forcse since 1964, was apportioned amon the forty - four province cheifs, the principle administrators of Vietnam. In comparison, the Viet Cong army looked pertty weak. With some 80,000 lightly equipped regulars, back by about 80,000 - 100,000 part - time geuirillas and supported by a few thousand North Vietnamese troops and a fragile supply line hundreds of miles long, it was hardly an imposing force. Nevertheless, this force had inflicted a series of defeats on the South Vietnamese troops, all but throwing then out of the copuntryside and back into the cities and towns. Vietnamization In the spring of 1969 Presiden Richard M. Nixon initiated his new policy of "Vietnamization." Vietnamization had two distinct elements: first, the unilateral withdraawl of American troops